Maker's Mark enjoys Travel Retail push
17 August, 2010
Beam Global Spirits & Wine is to push its Maker’s Mark brand in travel retail. A new campaign, created to enhance the travel experience, aims to raise awareness for Maker’s Mark amongst passengers and encompass advertising, in-store education, secondary displays and exclusive travel retail gift packs.
Digital Edition
Comment
Danil Nevsky
The future for bar shows
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
